The Cliffs Cottage at Furman

Spurred by reader interest in green ideas, Southern Living magazine launched into The Cliffs Cottage at Furman project to offer its readers a first hand look at green design concepts, materials and systems. “Instead of just reporting on green products, we actually wanted to live with them, so we can tell our readers what works and what doesn’t,” says Derick Belden, executive editor of Southern Living. “We do a great deal of research with our readers and we know they are interested in green ideas they can incorporate into their own homes, but those ideas must be cost efficient and proven, which is what makes this project so great. We can show readers first hand how something works, how practical it is and give them a glimpse into the future of sustainability.”

Southern Living will feature The Cliffs Cottage Showcase Home and gardens in several issues of its magazine, which is the seventh largest monthly consumer magazine in the United States (based on readership), reaching nearly 16 million readers each month with a circulation of about 2.8 million.

Southern Living is a part of Birmingham, Alabama-based Southern Progress Corporation, which also publishes Cooking Light, Health, Coastal Living, Southern Accents, Cottage Living, and Sunset magazines, and books through Oxmoor House. It also operates a direct selling division, Southern Living At HOME, and has a strong web presence through branded portals, including MyRecipes.com and MyHomeIdeas.com, as well as 10 individual web sites. Southern Progress is a subsidiary of Time Inc.